Introducing the Blackbird Club
Rewards, access, and amenities — old school hospitality, powered by new school technology
Today, we’re excited to announce the launch of Blackbird Club, a tiered loyalty program designed to surprise, delight, and reward Blackbird’s most loyal guests. Members will receive meaningful benefits, including guaranteed reservations, exclusive event pre-sales, and priority access to the Blackbird Club at Parcelle. Secret perks like off-menu dishes and friends & family access? Yes, friend, those, too.
Participating restaurants are amazing places like Gjelina, La Tête d'Or, and Barbuto in New York; SPQR, Frances, and Octavia in San Francisco; and Leon’s, Melfi’s, and Renzo in Charleston.
We built the Club with great restaurants and excellent guests in mind. It’s inspired by the magic of real hospitality, something we believe has gotten lost in today’s obsession with buzzy tables, Instagram souvenirs, and pay-for-play reservation clubs.
We think consumers deserve more, and that there is a loyalty revolution coming. Transactional loyalty, where points are everything, will make way for experiential recognition, a more satisfying thank you. Blackbird Club reflects this cultural shift. There are three pillars of benefits—Rewards, Access, and Amenities—and two tiers of status: Blackbird Club 3X and Blackbird Club 5X, based on how often and how much you support restaurants in the Blackbird network. This isn’t just about how much you spend. It’s about showing up, being part of the community, and helping all restaurants thrive.
Later this year, we’ll also be expanding Blackbird Club to include an industry-only version for hospitality professionals, rewarding the people who make dining magical every day. We believe that superb hospitality should be celebrated on both sides of the table.
You can explore all of the benefits of the club here. We’ll be rolling out new benefits, programs, and partnerships around this time every year to reflect how restaurants and dining culture continue to evolve.
We all adore VIP treatment, when a place makes us feel like we have the legit inside track. That's what Blackbird Club is all about: old school hospitality, powered by new school technology.
We got you.