Arizona Iced Tea comes to mind in terms of iconic packaging and identity (inclusive of collabs, merch spin-offs, etc).
A few others that fall into this packaging > community spectrum: Talenti’s threaded ice cream top, encouraging reuse and recycling of their product. Liquid Death canned water (community is all built around the “extremeness” of the brand - not the product itself.) Fossil collectible watch packaging. Box tops from General Mills cereal boxes. Babybel cheese wax packaging turned into figurines.
A much smaller example: packaging from chocolatier Altmann & Kuhne in Vienna. Beautiful boxes with different hand painted designs that people collect and trade.
Arizona Iced Tea comes to mind in terms of iconic packaging and identity (inclusive of collabs, merch spin-offs, etc).
A few others that fall into this packaging > community spectrum: Talenti’s threaded ice cream top, encouraging reuse and recycling of their product. Liquid Death canned water (community is all built around the “extremeness” of the brand - not the product itself.) Fossil collectible watch packaging. Box tops from General Mills cereal boxes. Babybel cheese wax packaging turned into figurines.
A much smaller example: packaging from chocolatier Altmann & Kuhne in Vienna. Beautiful boxes with different hand painted designs that people collect and trade.