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This reminds me of David Perell's writing about minimalism: https://perell.com/essay/after-minimalism/

It seems there's a regression to the mean when it comes to interior design, not only of our cafe and restaurant spaces, but also Airbnbs. The mean is seen as this "basic, most likely to cause bookings" kind of design. Problem is it lacks charm and personality. When we put those two things back in, we cater less to the masses and more to specific cohorts of customers. That might change the outlook on loyalty as well.

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